$2050 $1550 WITH CODE "SMART" AT CHECKOUT UNTIL march 31

Save Your SEAT

May 20 - 22 | Nashville, TN

Join Becky, Cheyenne + other 6-figure entrepreneurs for our 3-day, in-person retreat designed to help you understand your data, refine your product strategy + build your marketing funnel – so you can unlock new revenue opportunities in your business in a way that feels sustainable, scaleable + aligned.

Save Your SEAT

Make Smart Decisions

Make Smart Products

Make Smart Funnels

We created The MAKE SMART Retreat to help you analyze your data, refine your product strategy + build your marketing funnel...

...all in a room with some other freaking phenomenal entrepreneurs who are going to hold you accountable to take action so you can see results in 2025.

what if you are just 3 days away from your breakthrough...?

Make Smart is a 3-day, in-person retreat designed to help you understand your data, refine your product strategy + build your marketing funnel – so you can unlock new revenue opportunities in your business in a way that feels sustainable, scale-able + aligned.

Save Your SEAT

meet your new data-nerd, book-loving gal pals

hi, I'm Becky

I’m a community builder, creator-educator, and Founder of Affinity Collective—aka the go-to strategist for turning audiences into thriving, engaged communities.

Before starting Affinity, I was deep in the world of Fortune 500 product strategy + UX design, leading major software projects at a top global agency. But the corporate world couldn’t hold me—I jumped into the creator space as Head of Product at bossbabe, where I helped serve an audience of 4M+ women entrepreneurs.

Now, I run Affinity because I believe businesses built on community are the future. And I love helping founders create products that don’t just sell, but truly serve.

BRANDS WE'VE HELPED
BUILD TOGETHER:

and i'm cheyenne...

Copywriter, funnel strategist, and the gal behind some of the highest-converting sales pages and email sequences you’ve ever opted into.

For the past 5+ years, I’ve been behind the scenes of creator-led brands, digital products, and online businesses, writing the words that make people buy.

From sales funnels that convert like crazy to newsletters so good you wouldn't know I wrote them – I help founders turn big ideas into revenue-generating marketing.

I believe doing your own marketing shouldn't make you want to pull your hair out (or make questionable ethical choices to close the sale) — because when your messaging is dialed in, your funnels are strategic, and your copy speaks directly to the right people…selling gets a whole lot easier.

Give Us 3 Days, We’ll Help You Create A Product + Marketing Strategy That Works

We'll start by geeking out over the numbers – with both a product + a marketing lens.

Learn how to interpret key metrics, identify trends, and uncover the hidden story your numbers are telling you.

By the end of the day, you'll have a clear understanding of what’s working, what’s not, and where your biggest leaky buckets are so you know *exactly* where to focus the rest of the retreat

day 01 – MAY 20

Data Storytelling

Let’s dig into your current offers and make sure your product suite is actually working for you.

We’ll map out your customer journey, refine your existing offers, and brainstorm what you need to add (+ what you need to subtract) to your product strategy to make it make sense.

By the end of the day, you’ll have a crystal-clear product strategy that helps you ascend your audience, serve your clients, and sets the stage for your marketing funnel.

day 02 – MAY 21

Product Ideation + Refinement

We’ll start by creating a messaging guide that speaks directly to your audience’s needs and desires.

Then, we’ll layer on a funnel strategy designed to nurture leads, convert customers, and keep them coming back.

By the end of the day, you’ll leave with a clear message and dialed-in funnel strategy so you can sell in a sustainable, scalable way that feels aligned with your values + your business (without leaving money on the table).

day 03 – MAY 22

Your Marketing Funnel + Messaging Strategy

When You Attend The make smart Retreat, You’ll Get…

6+ Strategy Sessions designed to help you understand your data, refine your product strategy, and build a marketing funnel tailored to your goals.

Your Ascension Plan: Walk away with a clear product strategy, refined customer journey, and a marketing funnel designed to unlock new revenue opportunities while staying aligned with your vision.

Hands-On Support: Real-time feedback and guidance from Becky + Cheyenne, as well as hotseats with other entrepreneurs in the same stage of business as you.

Lunch + Snacks: Enjoy catered lunches, snacks, and drinks each day to fuel your focus and creativity.

Professional Photos: Access to event photos and a personal headshot session with our on-site photographer to elevate your brand.

Surprises & Fun: Plus – there’s much much more to come along the way. We just can’t spoil all the surprises…yet.

Save Your SEAT

ALL FOR JUST ~~$2050~~ $1550 WITH CODE "SMART" AT CHECKOUT UNTIL march 31

Where is the retreat located?

The retreat will be in Nashville, Tennessee USA from May 20-22, 2025. Specific details and recommendations for nearby accommodations will be provided after registration.

What is NOT included in the retreat?

Lodging, travel, and dinners are not included. You’ll be responsible for booking your accommodations and arranging transportation to and from the venue. We’ll provide recommendations for nearby lodging and dining options to make planning easier.

Will I need to prepare anything before the retreat?

We’ll send you a welcome email with everything you need to know, including some brief pre-work to help you get the most out of your time with us. Don’t worry — it won’t take long, and it’s designed to help you show up ready to make big moves.

Who is this retreat for?

This retreat is designed for 6-figure entrepreneurs — solopreneurs, content creators, and online business owners — who want to refine their product strategy, improve their messaging, and build a marketing funnel that scales sustainably.

What if I’m not sure this retreat is right for me?

If you’ve built a successful business but feel stuck when it comes to scaling, this retreat will give you the clarity, strategy, and community you need to move forward. Still unsure? Send us an email, and we’ll help you decide if it’s the right fit.

What’s the schedule like?

Each day runs from 10:00 AM to 4:00 PM, with sessions, guided activities, and plenty of breaks to recharge. Afterward, you’ll have evenings free to explore, relax, or connect with other attendees.

What’s the refund policy?

Due to the limited number of spots, all registrations are final. However, if something unexpected comes up, you can transfer your spot to another qualified attendee.

When should I arrive?

We will have an optional welcome event the evening of May 19. If you would like to attend, you can arrive on the 19th!

FAQ'S

Success Happens In The Margin

You’ve worked hard to build your business.

But success won’t come if you don’t take a step back, refocus, and create a plan to elevate to the next level.

You deserve a clear plan that turns your data into action, your products into profit, and your funnel into a growth engine.

You deserve messaging that resonates deeply with your audience, positioning you as the go-to expert in your space.

You deserve time to strategize, surrounded by a community of like-minded entrepreneurs who understand your journey and are here to uplift and support you.

And most of all, you deserve a business that works for you — one that provides growth, stability, and the freedom to live the life you’ve been working toward.

The Make Smart Retreat is your opportunity to create a business that not only grows but feels aligned with who you are and where you’re headed.

Because you deserve a breakthrough. Let’s make it happen together.