I Failed At Being A Fractional CMO
First, I need to be honest:
By definition: fractional CMOs only do strategy. They hand you a plan, then tell you who to hire to actually do the work. I tried that. I hated it.
The reason being: the plan never survives the first revision round. It gets passed through freelancers and lost in Google Docs because nobody really owns it.
So I quit my job as a Fractional CMO to do Marketing Funnels & Copywriting.
But lately, I’ve been hearing from clients that once their funnel was live, it felt like a lot to manage on their own.
That's because...
A Cruel Mistress
Marketing Funnels Are
To Be Effective, They Demand Your Attention
Codie Sanchez said her mentor once told her, “Money is a cruel mistress, if you don’t pay attention to her she will leave you for somebody else”
She asked, “If all I have to do is follow my money, look at her, and pay attention to her – she’ll grow?”
Her mentor replied, “I can guarantee you if one year from now, you look at your money every single day and you think about an ability to grow it – one year from now you will be richer.”
curious
psst...reel
here if you're
If you pay attention to your funnel every single day and think about how to grow it - I guarantee you’ll
(than if you just ignored it)
make more money
Marketing funnels are attractive because they require less work than constant launches. But often, busy founders build their funnel and neglect it until there’s a serious problem.
If you’re reading this, you have a strong funnel foundation. The problem is, you don’t have capacity to give your funnel the attention it deserves.
And it does deserve your attention.
So 2024
Strategy-Only
CMOs Are
back when this
girl was in charge
This is my new spin on a "done for you" fractional CMO — built around your business, your offers, and your goals. Strategy and copy, in one place, owned by one person.
Here's what that actually looks like:
Custom Strategy, Every Month
We review your data every month & build a strategy that's designed for your unique offers, audience, and business model.
01
Here's what that actually looks like:
Copy For Every Push
There are 7 hyper-specific things you need to be doing in Q3 and Q4 — one for every month of this retainer. I'll write the copy for each of those pushes, so you're never scrambling to draft a Black Friday email or rewrite a sales page the week of launch. More on what those pushes are in a second….
02
Bi-Weekly Check-Ins
We meet every two weeks to look at the funnel, review what's working, and make decisions together. You're not waiting a month to course-correct. Plus - I’m available weekdays in Slack.
03
Someone Paying Attention
The biggest thing you're paying for isn't a deliverable — it's having someone in your business who's following the money, watching the funnel, and thinking about how to grow it. Every day.
04
Newsletter Support
If you want to keep your audience warm between launches, add on newsletter support and I'll write your newsletter every week — so your list stays nurtured, engaged, and ready to buy when it’s time for the next push.
(highly
recommend)
Add On:
Signature
Premium
Re-Audit In July
($1500 Value)
Copy for all 7 Q3 & Q4 pushes
($35k Value)
Bi-weekly check-ins to review the funnel & course-correct
($4,158 Value)
Ongoing Slack Support throughout the week
($4,158 Value)
Someone paying attention to your funnel every single day
(Priceless)
Weekly newsletter copy written for you
(Priceless)
$5000 / Month
$4500 / Month
6-Month Commitment
$7500 / Month
$6000 / Month
6-Month Commitment
Re-Audit In July
($1500 Value)
Copy for all 7 Q3 & Q4 pushes
($35k Value)
Bi-weekly check-ins to review the funnel & course-correct
($4,158 Value)
Ongoing Slack Support throughout the week
($4,158 Value)
Someone paying attention to your funnel every single day
(Priceless)
Weekly newsletter copy written for you
($2,500 Value)
( web design, email builds & marketing tech are not included, but available upon request )
I'm Just A Phone Call Away
remember...
After 7+ years in the Creator Economy, I designed this package around what you need to make your funnel a success long-term. If you think you need to adjust something slightly, have questions, or want to talk it through, schedule a call + we'll figure out the right fit together.
(And Your Money)
You Deserve Someone Thinking About Your Marketing Funnel
That Isn't You
The bottom line is...
Most CEOs lay awake at night thinking about their revenue. You shouldn't have to carry all of that alone.
Not to be weird, but — I think about your business in the shower. I think about it on walks. I think about it when I'm doing the dishes.
That's the job. That's what you're actually paying for.
Someone in your corner. Someone following the money. Someone making sure your marketing isn't an afterthought — because for me, it never is.
Most CEOs are the only person in the business who ever thinks about how to make money.
That’s a lot of pressure, and usually it means you’re not making as much money as you could. I believe you shouldn't have to carry all of that alone.
You’ll go from feeling like a one-person marketing team to finally sitting in the CEO/Creator seat of your business.
You’ll be able to spend time working on the parts of your business you enjoy again, instead of worrying about how to make more money.
